WVNS-TV, channel 59, is the CBS-affiliated West Virginia Media station for Southern West Virginia that is licensed to Lewisburg. Owned by West Virginia Media Holdings, the station has studios on Old Cline Road in Ghent.
The station began broadcasting with the call sign WVGV-TV on August 12, 1995 as an affiliate of The WB. It was the first station in the market not affiliated with one of the big three networks. The station was originally set to sign on as a Fox affiliate, but the network canceled when the sign-on was delayed past the start of the Fall season in 1994. Due to difficulty in selling advertising time in The WB's then primarily urban-oriented programming and the difficulty in competing with a UHF signal in a market used to receiving VHF stations the station was not successful. Furthermore, the late sign-on made it difficult to get carriage on the area's cable systems. This was a serious problem since cable is a must for acceptable television in the market. By May, when cable systems in the market were ready to carry the station, WVGV had agreed to be sold to High Mountain Broadcasting. The new owners took the station "dark" in order to relocate the studios from Lewisburg to Ghent (between Beckley and Bluefield) and move the transmitter site from Cross Mountain to a more central location to better serve Beckley and Bluefield as well as Lewisburg.
The station returned to the air on Christmas Eve 1996 as Fox affiliate WVSX. However, due to problems with the transmitter's unique power supply design, it did not transmit regularly until after January 1, 1997. The station continued to struggle financially. WVSX changed its affiliation to CBS on September 29, 2001. Prior to 2001, WOWK-TV in Huntington served as the CBS affiliate for the West Virginia side of the market while WDBJ in Roanoke served the Virginia portion. Both stations are still available on most of the area's cable systems. On February 28, 2003, the station was again sold this time to West Virginia Media Holdings where it forms the southern part of a four station statewide network. The callsign was changed on June 7 to WVNS-TV. The WVNS callsign is shared with an FM radio station in Nashville, Tennessee.
WVNS-TV Website: wvnstv.com